Article Marketing - Creating Content For Your Business Review TopicsThe idea behind article marketing is to get backlinks from other websites that are in line with your topic of choice, and these backlinks should be part of your article review topics. Since you already have a lot of article content, and you're well versed in the subject, it's a good idea to choose one or two categories so that your article review topics include topics that relate to your business.
You can also make them more specific by including keyword phrases in the title or by including the keywords in the body of the article. You want to make sure that the target audience that you're trying to reach will find what you're writing interesting enough to click on the link in the resource box.
First off, you don't need to write dozens of articles to get to your target market. In fact, you might even be able to skim through a dozen articles a day without having to go back to the database and add a new article to your arsenal. The key is to write to the niche that you already know about and write to a certain level of quality.
When writing for your target market, remember that the product is king in the eyes of your readers. Don't just write about the benefits of a particular product, but let the reader see the image of what the product can do for them. You want to show them that they can make their lives easier with the product and not just a sales pitch.
Keep it simple, though. You don't want to just ramble about the pros of a product without giving the reader's any real substance to go on and form a case for buying the product.
Make sure that you're getting feedback from different places to build credibility. Once you get people to trust you enough to give you their thoughts on your work, they're more likely to trust you in the future, which is always a good thing. Be honest with your writing. There's no need to put a million words into your content if it was only going to leave your potential customers cold. Write about what you know, not what you think the reader wants to read.
These ideas are all geared towards creating content that will be useful to a business owner who's just starting out. But once you've mastered these tips, you'll be writing content that makes a real difference to people who are spending money on your products or services.